Audit Summary

Anderson Harvy provide an ABCe compliant Web Audit service for customers that need to understand if their web reporting is delivering the right results and the maximum return on investment.

The Audit highlights areas of discrepancies as well as areas of potential interest, delivering a set of reports that will assist a Marketer and eCommerce executive with the ongoing development of the site/portal and the associated management reporting that it should generate. It also confirms measurements of critical metrics such as page impressions, unique users, sessions, referrers and navigation.

The Audit delivers most value when a set of specific objectives are provided by the customer in a briefing session, which focuses the validation work on the areas of most interest and value. A review of the audit is best completed face to face in order to run through any complex issues in detail in order to ensure that they are dealt with accordingly.

Each Audit requires the original site/portal web logs for a period of 1 week to one month. Other data sources, such as customer records and transaction can be added to the audit process for integration analysis. The data can be FTP'd or delivered by DAT/CD/DVD. Approximate turn around for the Audit is 7-10 days, subject to data size and brief.